Michelin brings back Camso agricultural track portfolio

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Michelin brings back Camso agricultural track portfolio

September 15, 2026

RubberWorld

Greenville, SC – Michelin is bringing Camso agricultural track portfolio under the Michelin brand with the introduction of MICHELIN BIBTRACK, announced today at Farm Progress.

Starting in September 2026, agricultural tracks previously sold under the Camso brand will transition to the MICHELIN BIBTRACK name. The move brings Michelin’s agricultural tracks together with its established agricultural portfolio, creating a more unified brand experience for farmers, equipment manufacturers and agricultural customers.

Importantly, rebranding does not change the products themselves. At this time, there will be no changes to product design, performance or manufacturing processes as a result of the transition.

“For our customers, the key takeaway is simple: the products they know and trust will continue to deliver the same quality, durability and performance they expect, while making it easier for customers to navigate Michelin’s growing range of agricultural solutions. said Daphne Risco, Associate Brand Manager, Agriculture, and Michelin North America. “With MICHELIN BIBTRACK and our Michelin-branded systems, we’re building on our agricultural heritage while continuing to focus on the performance, productivity and soil-conscious solutions that modern farming demands.”

A new name rooted in Michelin’s agricultural heritage, the MICHELIN BIBTRACK name builds on Michelin’s decades-long history in agriculture. The “BIB” designation connects the agricultural track portfolio to some of Michelin’s best-known agricultural product families, including AGRIBIB, AXIOBIB, YIELDBIB and EVOBIB.

The move is part of Michelin’s long-term vision for its agricultural track and system business and is intended to make its growing portfolio easier for customers to understand and navigate.

*Source: Rubber World. For reference only.