Goodyear opens Motor City Garage retail concept

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Goodyear opens Motor City Garage retail concept

August 4, 2026

RubberWorld

Akron, OH – Just in time for the 2026 Woodward Dream Cruise, Goodyear is opening its Goodyear Motor City Garage, its first retail concept store in Detroit. Two Goodyear Blimps will also take to the skies over the Motor City that weekend — the first double-blimp appearance in Detroit in nearly two decades — offering a bird’s-eye view of one of the world’s largest automotive events, featuring more than 40,000 classic and custom cars and 1.5 million-plus enthusiasts.

The Goodyear Motor City Garage will be open to the public during Dream Cruise weekend on Saturday, Aug. 15, at 8 a.m. Located at 3075 East Grand Blvd. in Detroit, this special Goodyear Auto Service Center showcases the company’s products, technology and heritage and gives a look at the vision for the future of vehicle care.

“Some of the best vehicles in the world have been laying down Goodyear rubber in Detroit since Henry Ford put them on his 999 race car in 1901. From track to tarmac to trail, Goodyear makes tires worth bragging about, and we’ll be doing just that during the Woodward Dream Cruise,” said Goodyear CEO Mark Stewart. “Whether you’re an enthusiast looking for ultra-high performance or just need help picking the best tires to get your SUV through the school pick-up line, we’re looking to show you how easy Goodyear can make vehicle care. Detroit’s car culture makes it the perfect place to showcase our new retail concept alongside our Mobile Garage service that can install tires and service your vehicle right in your driveway.”

In addition to the double-blimp appearance, Goodyear will fly a new generation of remote-controlled mini blimps during Dream Cruise festivities. Additional event details, activations, blimp viewing opportunities and schedules will be announced closer to the event on Goodyear’s social media channels.

The Goodyear Motor City Garage offers tires and service in an enthusiast environment

Inspired by destination concepts such as a Starbucks Reserve Roastery or a Nike House of Innovation, the Goodyear Motor City Garage is more than a traditional tire and service location. The space is designed as a gathering spot where enthusiasts can connect with car culture, explore the latest tire technology and engage with Goodyear in a new way.

Guests can visit the Goodyear Motor City Garage for the same expert service available at other Goodyear

Auto Service locations, including:

Tire sales and installation

Oil changes

Alignments

Brake service

Battery replacement

Free vehicle inspections

Preventive maintenance

As a tribute to the city that helped shape American car culture, the Goodyear Motor City Garage will showcase a custom, one-of-a-kind Detroit-themed Eagle racing tire. This tire is laser-carved with a love letter to Detroit that celebrates the city’s automotive heritage and Goodyear’s

*Source: Rubber World. For reference only.